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The Tank Museum in southwest England is located in one of the most rural places in the country. It gets a modest amount of visitors but online, it’s a different story. The museum’s YouTube channel is more popular than the likes of the Louvre and MoMa. It’s turned Chris Copson, the museum’s research and content officer, into an online star.

Watch: The Tank Museum in Dorset has more YouTube views than MoMa. See why it’s so popular